Revealed: Major plans to re-brand embattled utility being discussed
http://www.independent.ie/irish-news/politics/irish-water-boss-john-tierney-confirms-he-will-leave-position-34179549.htmlYes. The lunatics in the Irish Water asylum are planning on spending €Millions on re-branding.
Paragraphs-of-the-match:
"It has also been revealed Irish Water is to undergo a major re-brand in the coming months in order to restore its reputation."I sense an issue with the understanding of the word "restore".
"The decision to re-brand Irish Water appears to be justified as 60pc of people feel it should be abolished, according to the latest Sunday Independent/MillwardBrown opinion poll."
Guys and gals, either or both of "re-branding" and "abolish" do not mean what you appear to think they mean.
This is the shower that spent €640,000 on a cartoon ad showing them laying mains pipes. They had to show it in cartoon form as they don't do it in reality much. They prefer to spend over €500 Million now installing water meters that won't come into use for billing until 2019. By this time most of them may need replacing.
They cause massive leaks when installing meters and then spend more money on ads claiming that they fixed the leaks. For one of the meter types, the householder can not see the last 2 digits of the reading.
Now they are planning to spend what is going to be many €Millions on re-branding.
Eircom re-branding as Eir apparently cost €16 Million
Here's a good new logo for free
Seriously Shirley.......
The organisation is dead. It is deceased. It's passed on. It's no more. It has ceased to be. It's expired and gone to meet its maker. This is a late organisation. It's a stiff. Bereft of life. It rests in peace.
It's rung down the curtain and joined the choir invisible. This is an ex-organisation.
